Simple Vehicle Graphics Make all the difference
Recently DMS Graphics was asked to provide very effective Simple Vehicle Graphics for Colour Fence in Aylesford. Colourfence has seen a build-up in business during the pandemic, and they needed to put another vehicle on the road to cope with an increased workload.
Importance of Brand
In the Past Colour Fence has had basic liveries produced which have strayed a little from the corporate brand that has been developed over the last few years. It was the task of DMS Graphics Ltd to keep it simple and follow the brand.
The Process for Creating Simple Vehicle Graphics
Although the livery was very basic, DMS still dedicated the time and attention that they would apply to much more in-depth projects. Initially, a two-dimensional plan of the vehicle was designed and sent to the client for initial sign-off. This allows the client to see the main layout and understand if their brief has been understood.
After the client has decided on the plan for the vehicle we will then often move on to a photographic representation of the vehicle. Although these images are not 100% to scale, they do give the client a better understanding of how the livery will appear on their actual vehicle.
After the client has approved the design we can then move on to the production and installation of the vehicle livery. Often with this kind of livery, we can attend to a customer’s location and install on-site. This particular vehicle was installed at the customer’s business location on the day that it was delivered. This helped cause minimal disruption to their daily business.
In Conclusion
Through effective communication, DMS Graphics was able to design and deliver an effective livery in line with the corporate branding laid out by the client. The client was happy with the service and the product and DMS was very happy to do business with a very nice and easy-going client. During this pandemic, we are all working remotely and the client was a little anxious that they were not physically involved with the project. The usage of the different visual techniques allowed the customer to feel more “Hands-On”.
It is very important to us that each customer is given the level of service that they deserve.
